Page views are a standard measure of a website’s success – they are combined with the bounce rate and some other metrics, depending on the website and the purpose of the analytics.
Obviously, with a Shopify store, the main data you are concerned with is your sales, and secondary the abandoned checkouts. But many of you are using the blog on Shopify as well, and even though Shopify has its own decent analytics, Google Analytics is the industry standard.
However, the page views that you are inspecting almost daily are not that accurate – they are counting ALL visits to your store, including your own. So if you are adding a new post, and refreshing often to check the layout, how the new images you added look e.t.c., this will all be tracked in your analytics, in return giving you skewed data.
You will often notice these spikes in traffic, and if you check the dates of your posts and the analytics, you’ll notice that these are (possibly) from your own engagement on the site.
There is an easy way to prevent Google Analytics from counting your own visits, and that is by installing a Chrome app called, surprisingly, Block Yourself from Analytics.
If you want to install this extension, navigate to the extension download page and add it to Chrome.
Once installed, click “Options” and add your website(s) link(s):
Click SAVE. Now you will have more accurate analytics info, which ultimately is the goal.
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