Home Shopify for Developers How to add a Shopify buy button to WordPress, Squarespace, or a custom website?
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How to add a Shopify buy button to WordPress, Squarespace, or a custom website?

The Shopify Buy Button is a feature provided by Shopify that allows you to embed products or collections from your Shopify store onto external websites, such as WordPress, Wixx, or any other website where you can add custom code. It enables you to sell products or showcase your inventory on these external websites without customers needing to leave the site they’re on.

Here are some key features and benefits of the Shopify Buy Button:

E-commerce Integration: It seamlessly integrates your Shopify products into external websites, giving you the ability to sell products directly from those websites.

Customization: You can customize the appearance of the Buy Button to match the design and style of your external website.

Inventory Management: The Buy Button automatically syncs with your Shopify store’s inventory, so you don’t have to manually update product availability.

Shopping Cart: Customers can add products to a shopping cart directly from the Buy Button and proceed to checkout without leaving the external website.

Secure Checkout: All transactions and payment processing are handled securely through Shopify’s trusted infrastructure.

Analytics: You can track the performance of your Buy Buttons through Shopify’s analytics tools, helping you understand customer behavior and sales data.

Responsive Design: The Buy Button is designed to work seamlessly on both desktop and mobile devices, ensuring a smooth shopping experience for all users.

Multiple Embed Options: You can embed Buy Buttons for specific products, collections, or even a customizable “Buy It Now” button.

The Shopify Buy Button is a useful tool for businesses that want to expand their online presence beyond their main Shopify store or those who wish to showcase and sell specific products on external platforms. It provides a convenient way to increase sales opportunities and reach a broader audience without the need for customers to visit your main Shopify store.

How to add a Shopify buy button to any website

To add a Shopify Buy Button to a website, you can follow these steps:

1. Create a Shopify Account: If you don’t already have a Shopify store, sign up for one at Shopify.

2. Create a Buy Button in Shopify:

  • Log in to your Shopify admin.
  • Go to the “Apps” section.
  • Search for “Buy Button
  • Install it
  • Follow the steps to create a Buy Button for your product or collection. You can customize its appearance and behavior.

Customize as Needed: You can further customize the appearance and behavior of the Buy Button by modifying the embed code provided by Shopify or using Shopify’s Buy Button generator.

Generate the Embed Code: After configuring your Buy Button’s settings, Shopify will provide you with an embed code. Copy this code to your clipboard.

Publish Changes: Once you’re satisfied with the Buy Button’s placement and appearance, copy the embed code in the place where you want it to appear in your website.

That’s it! You’ve successfully added a Shopify Buy Button to your website, allowing your customers to make purchases from your Shopify store without leaving your site.

Adding multiple Shopify Buy buttons

By default, Shopify will place more than one embed button one below the other. To avoid creating multiple buttons, you will need to change the ID of the product component:

<div id='product-component-1694199615317'></div>

Change to something like:

<div id='product-component-1694199615317-2'></div>

And also locate the getElementById and change it there as well.

        node: document.getElementById('product-component-1694199615317-2'),

Written by
Igor Bujas

I am a UI designer and front-end developer professional working mostly in the Shopify ecosystem. I've been working in the industry for so long that I was fixing bugs for IE5, and animating in Flash while it was still a Macromedia product. While not differentiating between the UI and the code, I am always looking to get outdoors for some alpine climbs or scuba dives. I also work as a Krav Maga instructor in Zagreb, Croatia.

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